Here are campaigns from the Land of the Lion that surfaced during the pandemic and give a glimpse of marketing in times of a pandemic in Singapore.
We might be from different countries, but the whole world is essentially facing the same problems, ergo the dominating themes for campaigns from Singapore remain parallel with global and regional campaigns.
Prudential Singapore encouraged people to do good deeds by helping one in need, and not giving in to hate. Carousell too focussed on sharing supplies, as several selfishly hoarded it.
Grab, a food delivery service shared their pursuit during the pandemic through their delivery executive’s voice. Singtel shared an employee’s story of the fight with the virus.
Mediacorp stressed on the importance of staying home, and IKEA Singapore released a feel-good campaign on making moments at home count. FairPrice spurred us to focus on the things that matter.
More brands shared stories of pipe dreams, selfless deeds, and more.
#DOgood – Prudential Singapore
For The Human Race – Coca Cola SG
#ChooseToGive – Carousell
#GrabForGood – Grab Singapore
#ImStayingHome – Mediacorp
A Fresh Start – FairPrice
Make Home Count – IKEA Singapore
Ben’s Story – Singtel
Trigger Warning: The video may trigger anxiety
#ComeBackStronger – CLEAR Singapore
How to stay safe against Covid-19 – AIA Singapore
Our Promise of Care – Singapore Airlines
If we have missed out on any of your favorite campaigns that emerged during the pandemic from Singapore, write to us at firstname.lastname@example.org or let us know in the comments below.