Team Pumpkin has added Dixcy to its portfolio. The agency’s Bengaluru office will handle the account with support from other offices.
Dixcy offers a range of products of innerwear, nightwear, athleisure, and casual wear. Team Pumpkin will drive overall digital marketing efforts for the brand which include strategizing, building their digital presence, and ensuring meeting of brand objectives like a deeper reach in Tier 2 & 3 markets and creating more aspirational value for the brand.
Commenting on the new account win, Ranjeet Kumar, CEO, Team Pumpkin, says “It delights us to be on board with Dixcy Group. Helmed by a seasoned leadership team in creating interesting campaigns, we aim to deliver a holistic range of cutting-edge digital solutions to the brand and make use of our resources to promote them/reach out to the right audience”.
Zoher Kapuswala, General Manager, Head of Marketing, Dixcy, adds “Focused to increase brand awareness and market share, the partnership with Team Pumpkin will help us sustain an engaging conversation with the right target audience. We are eager to further grow with the team in terms of reach and engagement of our brand, across markets, and are as excited for the partnership.”
The mandate includes management of other portfolio brands of Dixcy too, like Uno and Slimz.