YouTube rolled out RPM to aid creators better understand their earnings in accordance with their channel’s performance.
Revenue Per Mile(RPM) in YouTube analytics will show how much a creator earned per 1,000 views. RPM uses a comprehensive approach to compile and display metrics.
It is based on multiple revenue streams that include Ads, Channel Memberships, YouTube Premium revenue, Super Chat, and Super Stickers.
By viewing your RPM, you can gain a perspective of your overall earnings and grasp how can you improve the monetization of your presence on the platform.
Unlike CPM which is an advertiser-focused metric and includes only videos that are monetized, RPM is a creator-focused metric that also includes videos that were not monetized.
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Creators can view their RPM in Channel Analytics, placed at the sidebar of the Creator Studio Dashboard.
Enabling all ad formats, at all eligible positions such as pre-roll, mid-roll, and more will help increase the RPM, but also an increased amount of ads can also result in a dip in the viewership.
Tapping on more monetized features such as Super Chat, and Super Stickers is another to increase the RPM.
RPM doesn’t include revenue generated from merchandise sold or using the merch shelf, brand deals, and sponsorships (excluding YouTube BrandConnect), and revenue generated indirectly on YouTube such as consulting fees, etc.
RPm will also not tell you which revenue stream is generating an upswing or downswing in your revenue as it compiles multiple metrics.