Zee TV awards social media mandate to TheSmallBigIdea

As a part of its mandate, TheSmallBigIdea will reinforce Zee TV’s existing presence on social media platforms and aim to create distinct social positioning for the channel.

TheSmallBigIdea has won the social media mandate for Zee TV. The mandate for Zee TV was awarded to TheSmallBigIdea post a multi-agency pitch. The agency's data-driven approach to content backed by their in-house analytics tool ‘ACE’ aided this win.

As a part of its mandate, TheSmallBigIdea will reinforce Zee TV’s existing presence on social media platforms and aim to create distinct social positioning for the channel and its shows thus attempting to set it apart from its competitors. TheSmallBigIdea’s analytics tool ACE will help in storytelling through social, enterprise, and ancillary research-driven data. It will also make use of gamification through some of Zee TV’s most adored and followed characters, to keep its audience engaged and build affinity.

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Additionally, through its social communication, Zee TV fans will now be able to know more about their favorite actors beyond their on-screen personas.

Krithika Sriram, Head of Marketing, Zee TV, said, “We are growing exponentially and as we further strengthen our content offering, it is imperative for us to have the right partners on board to further propel this growth. TheSmallBigIdea brings to the table strong data-centric strategic and creative expertise in the social media space and we're looking at working closely with them to help us drive deeper engagement with our audiences across markets.”

Speaking on winning the mandate for Zee TV, Harikrishnan Pillai, Co-founder, and CEO at TheSmallBigIdea said, “The Zee TV mandate win is a special one. I began my career with it in 2008. So it’s like completing a full circle. It is one of the strongest Indian television brands which has created iconic shows, characters, and reality shows and has rewritten the Hindi GEC rulebook at various levels. To play a role for them in unlocking the digital potential is a huge opportunity and honor for us. We have a very strong entertainment portfolio, with which comes a very strong understanding of the category. With ACE, our propriety analytical tool, we have earmarked key strategic directions with the team at Zee and are positive of achieving it.”