Break Bhi Essential Hai, says Goibibo in new campaign

Goibibo campaign

With an ad film, quiz microsite and trending posts, Goibibo campaign reflects on the frustrations of lockdown, offering safe travel as a solution.

Do you ever feel non-essential while trying to endure the pressures of being stuck at home and working endlessly? Moulding this thought into a campaign, Goibibo has launched #BreakBhiEssentialHai. The ad film released as a part of the campaign captures the daily grind of never-ending household chores & unlimited office checklists and the constant fight between essential and non-essential.

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With this campaign, the brand is trying to encourage people to break away from the monotony of being cooped up indoors for months and take a break. They are offering safe travel plans as a solution.

To help them choose between various offerings, Goibibo has also launched a microsite where potential consumers can take a quiz. Depending on the results, they are shown plans to choose from. This helps in adding a layer of potential conversions to the campaign.

The brand is also promoting this campaign on social media. A few days ago, they had also joined the Rashi-Kokila topical trend in sync with their ongoing campaign.