Facebook News, a personalized destination for news within Facebook, initially launched in the US, is expanding internationally to more countries tentatively including India.
The platform aims to launch Facebook News in multiple countries within the next six months to a year and are considering the UK, Germany, France, India, and Brazil. In each country, Facebook will pay news publishers to ensure their content is available in the new product.
Consumer habits and news inventory vary by country, so they’ll work with news partners in each country to tailor the experience and test ways to deliver a constructive experience for people while also considering publishers’ business models.
The platform says it will continue to focus on growing engagement of Facebook News in the US and is committed to the partnerships developed with US publishers to make Facebook News a valuable asset over the long term.
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The platform claims over 95% of the traffic Facebook News delivers to publishers is incremental to the traffic they already get from News Feed. Facebook will also be building new products and making global investments.
To view News:
- Log in to the Facebook app on your mobile device
- Tap the three horizontal lines on the top right corner
- Find “News” in the menu
- Tap “News”
- Users can also access News by typing “Facebook News” into the search bar on the Facebook app and tapping the Facebook News shortcut
News is currently only available on the Facebook apps for Android and iPhone in the U.S. You won’t be able to access News on your browser.