More than any other platform being down, Gmail was perhaps the fastest to get noticed, cause ripples and give rise to chatty brand creatives.
With a significant number of people relying on emails for communication under work from home, Gmail being down even for a few minutes was bound to get noticed instantly. This morning, several users found it difficult to log in, send emails and/or attach files. Though the issue was fixed in a couple of hours, the lapse caused several ripples of conversations on social media platforms. To leverage the popular sentiments around Gmail servers being down, several brand creatives cropped up.
Some created metaphors out of the idea of feeling down on a weekday, others talked about the woes associated with the concept of attachments. Quite a few brands expressed how even though Gmail was letting them down, briefly, they would always be around. Most creatives and tweets revolved around the humourous aspects of the instance/conversation.
The Viral Fever
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