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More than any other platform being down, Gmail was perhaps the fastest to get noticed, cause ripples and give rise to chatty brand creatives.
With a significant number of people relying on emails for communication under work from home, Gmail being down even for a few minutes was bound to get noticed instantly. This morning, several users found it difficult to log in, send emails and/or attach files. Though the issue was fixed in a couple of hours, the lapse caused several ripples of conversations on social media platforms. To leverage the popular sentiments around Gmail servers being down, several brand creatives cropped up.
Some created metaphors out of the idea of feeling down on a weekday, others talked about the woes associated with the concept of attachments. Quite a few brands expressed how even though Gmail was letting them down, briefly, they would always be around. Most creatives and tweets revolved around the humourous aspects of the instance/conversation.
MakeMyTrip
The Viral Fever
Looks like #Gmail wants to give everyone a break from work today. #gmailnotworking
— The Viral Fever (@TheViralFever) August 20, 2020
ixigo
Guess who needed a break?😉 #Gmail #ThursdayThoughts #gmaildown pic.twitter.com/SDG2qCTIN1
— ixigo (@ixigo) August 20, 2020
Fevicol
We've never had a problem with attachments ;) #TheUltimateBond #gmaildown #Gmail
— Fevicol (@StuckByFevicol) August 20, 2020
OYO
Ab toh Google bhi nikal liya chill karne. Time for you to get Road Trippin and #WorkFromWherever#GmailDown #Gmail #RoadTrippingWithRnMandOYO pic.twitter.com/Y5vQIheop6
— OYO (@oyorooms) August 20, 2020
Duroflex
View this post on InstagramWhat's better than waiting for your #Gmail to load?
A post shared by Duroflex (@duroflexworld) on
Tata Cliq
View this post on InstagramEven Gmail! #GmailDown #CLiQTopicals
A post shared by Tata CLiQ (@tatacliq) on
Dunzo
Also Read: Brands say, Until next time, Mahi & Raina!
Parle-G
View this post on InstagramA post shared by Parle-G (@officialparleg) on
Aspira Diagnostics
View this post on InstagramA post shared by @ aspiraindia on
Sweet Truth
Sofy India
View this post on InstagramA post shared by Sofy India (@sofyclubindia) on
Pulse
View this post on InstagramA post shared by Pulse (@passpass_pulse) on
Saw interesting Gmail down brand creatives we missed? Do tell us in comments or shoot an email to content@socialsamosa.com.