duroflex

Furniture brands festive season Experts Speak

Furniture brands to focus on storytelling & personalisation this festive season

For furniture brands, combining traditional and digital marketing strategies with an emphasis on storytelling takes centre stage this festive season. Brand marketing leaders share the trends defining marketing strategies, conveying product benefits through storytelling and the media mix for the season.

By Shamita Islur
Sep 02, 2024 17:01 IST 8 Min read
Ullas Vijay Industry Updates
Ullas Vijay joins Duroflex as Chief Marketing Officer
By Social Samosa
Jun 04, 2024 18:55 IST 2 Min read
Duroflex’s new campaign Campaign Spot
Duroflex's new campaign with Virat Kohli highlights the power of Great Sleep for a long and healthy life
By Social Samosa
Aug 11, 2023 05:50 IST 7 Min read
Duroflex Interviews
We are witnessing rapid growth in the organized mattress sector: Mohanraj Jagannivasan
By Social Samosa
Mar 27, 2023 09:30 IST 6 Min read
Duroflex Sounds of Sleep campaign Case Studies
Case Study: How Duroflex World Sleep Day campaign used nostalgia to own conversations around 'sleep'
By Social Samosa
Jul 13, 2021 06:34 IST 21 Min read
Duroflex CSR campaign Case Studies
Case Study: How Duroflex CSR campaign, 'Gift of Sleep' drove 2Mn plus social reach
By Social Samosa
Feb 26, 2021 04:29 IST 15 Min read
Gmail down brand creatives Topical Spot
Gmail down? Brand creatives put forth varied moods
By Social Samosa
Aug 20, 2020 11:10 IST 20 Min read
World Sleep Day campaign face off Indian Social Media
Campaign Face off: SpringFit’s #AbToSoJa v/s Duroflex’s #YawnOffSleepOn
By Sneha Yadav
Mar 23, 2020 05:47 IST 14 Min read
7 Hour Marathon Campaign Reviews
Duroflex's 7 Hour Marathon - Experts comment on the influencer outreach initiative
By Sarmistha Neogy
Feb 08, 2018 06:50 IST 8 Min read
Suraj Nagappa Industry Updates
Isobar India ropes in Suraj Nagappa as Vice President
By Social Samosa
Oct 23, 2017 10:02 IST 2 Min read
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