Madhya Pradesh Tourism launches new campaign for monsoon destinations

Madhya Pradesh Tourism #IntezaarHuaKhatam

#IntezaarHuaKhatam by Madhya Pradesh Tourism aims to promote monsoon destinations and caravan tourism in the state in the post COVID-19 era.

In an attempt to build confidence & trust amongst the travelers, Madhya Pradesh tourism launched a campaign, #IntezaarKhatamHua. It will aim to keep the audience engaged during the Monsoon season by featuring the major monsoon tourism attractions of the destinations like Amarkantak, Panchmarhi, Mandu, Orchha, Tamia, Bhedaghat, National Parks.

As part of the campaign initiative, travel influencers will visit the various destinations of Madhya Pradesh as per the travel itinerary designed to promote the destinations during Monsoon.

5-6 days caravan road trips have been prepared from Bhopal and Indore. The itinerary starting from Bhopal will cover Bhopal, Amargarh falls, Bhimbetka, Tawa, Madai, Pchmarhi, Tamia, Patalkot, Pnch, and from Indore the destinations covered are Indore, Patalpani, Choral Dam, Jam Gate, Vanchu Point, Janapav, Mandu, Maheshwar, Omkareshwar, Sailani.

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A compiled film of both the influencers will be released on the MP Tourism social media handles. Throughout their trip across the state, as they are shooting their travelogue, the influencers will carry placards with #IntezaarKhatamHua written on it as they click pictures along with it. These photos will populate on the MP Tourism SM pages.

After the release of the blog, the influencers will create a ‘My Top 5 moments from the Heart of Incredible India’ – a 5-minute video where they will recount their top 5 moments of the trip which will be combined with snaps and video bytes with a narration by the influencer.