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With Yashraj Mukhate's version of a Saath Nibhana Saathiya scene getting viral as a lyrical meme, Rashi brand creatives crop up online.
When Yashraj Mukhate decided to meme-ify a scene from Star Plus' old show Saath Nibhana Saathiya, little did he know that he was kicking off a storm that would lead to Rashi being featured in brand creatives! For the uninitiated, Saath Nibhana Saathiya is an old Star Plus show about a rich Indian patriarchal household. Some of the most well-known characters include Gopi, Rashi, Kokila, Ahem and Jigar.
It all started with this:
View this post on InstagramA post shared by Yashraj Mukhate (@yashrajmukhate) on
In the particular scene chosen by Mukhate to create a lyrical meme, Kokila can be seen shouting at Gopi and Rashi about a mishap in the kitchen. She is inquiring about it, asking them to tell her who kept the cooker on the stove after removing pulses from it.
"Rasode mein kaun tha?" became the question of the day on social media.
Answer: Rashi.
This is where brands jumped in to create their own narrative, leveraging the humour involved in the situation. In fact, Zomato's tweet was All India Trinamool Congress to highlight one of their political promises.
Rasode mein ab Cooker khali nahi rahega !!@MamataOfficial ne June 2021 tak Bengal mein free ration ki ghoshna jo kar di hai 🤩 https://t.co/7WAi6ArDDR
— All India Trinamool Congress (@AITCofficial) August 24, 2020
Tinder India
View this post on InstagramDamn right it's better than yours ?
A post shared by Tinder India (@tinder_india) on
Parle-G
View this post on InstagramA post shared by Parle-G (@officialparleg) on
Dunzo
Goibibo
View this post on InstagramA post shared by Goibibo (@goibibo) on
Rapido Bike Taxi
View this post on InstagramBus yun gaya aur yun aaya. ⚡️ #kokilaben #Rashi #gopibahu #RapidoLocal
A post shared by Rapido Bike Taxi (@rapidoapp) on
MoneyTap
BOX8
Also Read: Click here to view #GoogleSearchHistory brand posts
Britannia Good Day
View this post on Instagram#RashiBen goes straight from Rasode to being an influencer! #KhushiyonKiZiddKaro
A post shared by Britannia Good Day (@goodday_britannia) on
Netflix India
View this post on InstagramEveryone's an empty cooker, Rashi. We just steam different parts of ourselves.
A post shared by Netflix India (@netflix_in) on
inresto
View this post on InstagramA post shared by inresto (@inresto_by_dineout) on
Zomato
Parle Products
Did we miss out on some Rashi brand creatives? Do let us know in the comments or write to us at content@socialsamosa.com.