Influence fraud is an endemic all brands, creators and marketers must brave and navigate through, here are a few tools that might help.
For an influencer, there is nothing better than organic engagement. It’s when the replies they get are from people who truly care about their work and what they have got to say. There are various ways to manually check whether your followers are real persons — the profile photo, the number of posts, recent activity and other public details. You know when you know! However, when these numbers are in thousands or even millions, trolls and bots are bound to creep in aplenty. Online tools could be the helping hand you need to safeguard yourself and your monies against influence fraud. Here are some tools worth checking out.
Most tools offer their services against subscription or set pricing. The range of services includes not just checking whether the influencer has an authentic following but also other aspects such as engagement rate and the demographics of their followers. They are useful for brands and marketers in executing specific campaigns efficiently.
Influencer Marketing Hub
Influencer Marketing Hub is a platform where you can find tools for influencer marketing campaigns. They review and provide information on such services. However, they also have a free segment where one can find the number of followers, engagement rate and like-comment ratio for a public account. Powered by HypeAuditor, it gives more insights on sign up.
HypeAuditor comes with a database of influencers that brands and marketers can browse through for their specific campaign needs. They also have metrics in place to analyse influencers on different social media platforms for audience demographics, fraud detection and brand affinity. Tracking and analysing a campaign’s results are also included in offerings.
Socialbakers help with influencer identification, discovery and search. Ones in the database are vetted by their AI tool, analysed as per brand values, and narrowed down depending on interests and audience size being input. The tool takes include account influencer content, their engagement and past collaborations while putting across the suggested names.
SocialBook provides solutions to both brand and influencers. In both cases, detailed reports against various metrics can be found for individual profiles as well as in comparison to a similar profile in the category. Audience demographics form the bulk of the metrics, along with engagement and type of content the influencer produces most.
Buzzoole Discovery is a tool that helps brands choose from suitable creators, filtered by AI against parameters being input in the system. They have a Fraud Detection dashboard. Real creators are identified based on topics and performances. The tool deploys natural language understanding and image recognition to analyse the creator profiles and content.
Influencer Intelligence’s database includes micro-influencers and emerging talent as well as A-listers. The profiles are filtered as per personal interests and values, age, location, endorsements, brand associations, causes, connections and more. The tool helps brands and marketers to find influencers that align well with the brand and activation requirements.
Social Audit Pro
Social Audit Pro analyses followers and posts of all creators against a set algorithm, which is updated periodically. There is also a layer of manual checks involved in the process to ensure a higher level of accuracy. Follower engagement is considered over a period of time with respect to average likes/comments, engagement from non-followers and ghost followers.
Making use of about 20 criteria, Upfluence narrows down the pool of influencers for brands to choose from. The tool also helps brands identify organic influencers in their own customer and visitor base, along with others to collaborate with. The influencer options displayed are such that fit the brand’s value, target demographics and required keywords.
InfluencerDB has three key offerings in regards to influencer marketing, each tailored to the specific requirements of agencies, SMBs and Enterprise. The difference lies in the scale of operations and thus the KPIs from a campaign. The tool provides the contact details of relevant influencers in the database as well as ratings and conversion rates.
Phlanx has an influencer directory that clients can refer to while planning campaigns. The Audit Influencer part of the tool accounts of real as well as non-active followers on Instagram and check for engagement rate accordingly. The data thus computed helps brands pick the correct influencers for the campaign in question.
If you have had a good experience with certain tools that have helped you fight influence fraud, do tell is comments or email us at [email protected]