Kingfisher releases a warm commercial for a cold one

In partnership with Wunderman Thompson South Asia, Kingfisher extends their Ghar Pe Kingfisher series with a father-son narrative.

Due to the pandemic, most consumers are stuck at home. Brand Kingfisher first developed a digital campaign to enjoy Kingfisher with friends over a video call. However, there was a larger opportunity in the space of ‘At-Home’ consumption and thus the brand has embarked on a new journey to bring people together at home over a Kingfisher (Ghar Pe Kingfisher). 

The brand has recently launched a new campaign with a series of commercials, each leading up to the key message — Ghar Pe Kingfisher (Kingfisher at home), under the brand’s umbrella thought — Kya Plan Hai?! (What’s your plan?). These commercials show people at homecoming together over a Kingfisher. 

The first commercial in this series shows a young boy in his mid-twenties who’s hidden some Kingfisher in the fridge only to be caught by his father. Much to his surprise, his father gives him permission to have it And we see both them sharing a sweet moment over a Kingfisher. 

Also Read: #VoteResponsibly: Absolut says Vote First, Drink Second

Speaking about campaign Kundan Joshee, Sr VP and Managing partner, Wunderman Thompson India, South, said, “Beer is a social lubricant and with social contact being reduced and people confined to the house, the need of the hour was to build home consumption and challenge mindsets. There was an opportunity to build permission to drinking at home and break the generational divide regarding drinking.” 

Sameet Ali Soni, Senior Creative Director, Wunderman Thompson, Bangalore, said, “Promoting home consumption was a challenge, we’ve tried to do something that’s really fresh.” 

The first commercial has gone live digitally and will be spread across a mix of Facebook, Instagram and OTT platforms. 

Credits:

Client: UB Group

Brand: Kingfisher 

Agency: Wunderman Thompson, Bangalore

Chief Creative Officer: Senthil Kumar

Sr.VP & Managing Partner: Kundan Joshee

National Creative Director: Priya Shivakumar

Senior Creative Director & Copywriter: Sameet Ali Soni

VP & CSD: Nitin Mohan Goyal

Senior Creative Director: Sanjay Bhat & Rahul Bhojraj

Account Management: Anvesha Sinha

Planning: Shazia Sattar Khan, Shujoy Dutta

Production House: Bonobo Pictures

Director: Naved Ahmed

Producer: Raza Surti