Hashtag Orange is aiming to go big on performance marketing amidst the new normal and is a part of Google & Facebook’s Partnership programs.
Hashtag Orange, an insights-driven digital solutions agency, has announced the addition of marquee global beauty & lifestyle brands – Kiehls India and Inglot Cosmetic to its portfolio. The Gurugram based digital solutions agency has also bagged digital marketing mandates for Indian health and lifestyle brands including Kama Ayurveda, Kapiva and Tynor India.
Amidst the new normal, focus of brands has shifted drastically from offline to online and performance marketing has emerged as the new favourite for marketeers looking for sustainable returns on their investments. There has been a sizeable uptick in the demand for digital marketing wherein brands could keep a track of their investments and can map it against the measurable impact created thereafter.
Speaking on the occasion, Saurabh Kapoor, Co-Founder of Hashtag Orange said, “These are unprecedented times and brands have to be wary of their investments. The larger objective during these times remains to create measurable marketing impact against every investment. Performance marketing enables brands to optimize their spends and generate maximum traction amongst the target audiences.”
“Technology has played an integral role in the new-age marketing initiatives. Insights from Google and Facebook coupled with the highly competent team at Hashtag Orange, have given our performance marketing program an edge over others in the Industry. We are elated to have secured the confidence of our partners, and we will continue to drive value for them in the future,” added Mukesh Vij, Co-Founder, Hashtag Orange.