Monitoring social media channels for mentions of your brand and listening to what the consumers or audience says has several benefits, this infographic will take you through them.
Along with the communication you put out, it is also important to hear what others have to say about your brand, product, or service. Social listening comes in handy to get an idea of what your brand image is, but it can also help you grow your business.
With the option to track, analyze, and respond to conversations, it can help find leads, prevent a reputation crisis, and keep a check on organizational goals.
It also gives a better perspective of your target audience, each time you listen to social conversations around your brand, you gain more and more information about what your audience wants, likes, and dislikes about your brand.
You also get to know where you stand amongst your competition, social mentions of competitor brands often overlap, as consumers often draw comparisons or cite on being better than the other.
More of such benefits of social listening that help a business grow are curated by Awario below. The benefits range around the audience, competition, influencers you can collaborate with, and publishers who can give you paid or organic coverage.