International Men’s Day brand posts redefine the ‘masculine’ traits

International Men's Day brand posts

With several stereotypes defining a man, that makes them more of a man and less of a human, International Men’s Day brand posts intend to give masculine traits a new meaning.

International Men’s Day is a celebration of men and boys around the world, their contribution to family and society and a day to reflect on their imagery. Brand posts this year focus on reassessing masculine traits with more brands integrating the day’s significance into their communication.

The theme for 2020 is “Better health for Men and Boys” with an objective to make improvements to the health and wellbeing of the male population.

After decoding the modern gentleman last year, this year The Man Company encouraged everyone to lend the gentleman an ear and work on issues such as stress that significantly contribute to physical diseases.

Gilette continues to shave stereotypes, Revv reveals the messy truth, Tata Companies celebrates different men and their distinct styles, and boAt types down the meaning of man.

Burger King serves some hard to swallow pills, Indian Chai Company pours acknowledgment for all men.

More brands bring in the masculine traits to their creatives.

Also Read: How Dove Men+Care Campaigns got masculinity right



Gillette India

Tata Companies

The Man Company


Burger King India

Indian Chai Company

Gulf Oil

Colors Cineplex

If we have missed out on any of your favorite International Men’s Day brand posts, write to us at or let us know in the comments below.