Facebook has introduced a set of new features and updates for auto dealers to manage their Pages and advertising on the platform with effective resources to have a digital-first strategy.
The new features include a new tab on dealership Pages, a simplified set-up process for inventory ads for auto dealers on Facebook, and more. The features are presently only available to auto dealers in the US.
Dealers can create, manage, and promote vehicle listings in one place, the ‘Manage Inventory’ tab. They can also view insights such as views and leads, to measure performance and track the progress of their listings.
Vehicles is a new tab on dealership Pages, a place where dealers can showcase the full vehicle inventory. It is an in-app shopping surface for new and used vehicles.
Automotive Inventory Ads Set-Up
Setting up Automotive Inventory Ads (AIA) has been streamlined now, dealers can create ads of their catalogs with pre-filled templates.
They can choose an existing catalog or create a new one by connecting with a third-party provider. Existing catalogs can be selected from the dealership Page or the ‘Manage Inventory’ tab.
Facebook recently also improved automotive inventory ads, making them available on the mobile-optimized shopping experience on Facebook.
With the mobile-optimized shopping experience, advertisers are now able to drive leads through Facebook Messenger, along with phone calls, and in-person visits.
The users who click on these ads land on a Vehicle Detail Page (VDP), a kind of auto dealer’s virtual catalog, where users will find detailed information about the vehicles, and also find additional inventory.
The new features for auto dealers have been designed to counterbalance the decreased footfalls on dealership stores due to the pandemic.