According to the mandate, Korra will create brand and product-centric campaigns for Mamaearth, and promote them across digital platforms.
Digital Content and Media agency, Korra has been appointed as the creative and content partner by the personal care brand Mamaearth. The communications mandate entails shaping the narrative for the Mamaearth brand and product campaigns. As part of its duties, Korra will provide strategic counsel for content creation and amplification across mediums.
The new alliance will also include the agency working closely with the marketing team and other agency partners to create consolidated integrated communication programs for the brand. The agency had recently designed, produced, and released Mamaearth’s first brand initiative, a manifesto film about their philosophy of ‘Goodness Inside’.
Speaking about the association, Varun Alagh, Co-Founder & CEO, Mamaearth said, “Korra demonstrated innovative thinking and a deep understanding of our brand philosophy. Being a digital-first brand for millennials, we were looking for a bright, young and talented set of individuals who reflect our philosophy. We are excited about our partnership with Korra and look forward to building the brand with them through meaningful and insightful communication”.
Commenting on the partnership, Gaurav Nabh, Founder & CEO- Korra India said, “We are excited to partner with Mamaearth. With the challenger DNA fueling both brands, we look forward to delivering more path-breaking work in the times to come. We are working towards further strengthening the brand’s foothold in this hyperactive category through an innovative approach aimed at creative storytelling and targeted, digital-first campaigns that raise aspiration for the brand.”