Mamaearth

Anupama Ramaswamy, Chief Creative Officer & Joint MD, Havas Creative India said, “Every young woman knows the feeling—you glance at an old photo and wish you could bring back that lost glow. But what seems like stubborn tanning isn’t as permanent as it feels. With the natural goodness of Ubtan, it can be easily reversed. That’s where Mamaearth’s Ubtan Facewash comes in—a simple, effective solution for tanning. Our narrative taps into a real, relatable concern with authentic storytelling. And the Shilpa Shetty Kundra-Palak Tiwari duo was the perfect choice to deliver this message—Shilpa, a timeless icon, and Palak, a rising star, bridging generations effortlessly.”

Mamaearth ropes in Palak Tiwari as its new face

She joins Shilpa Shetty Kundra, who continues her association with Mamaearth. The announcement comes in the form of a TV campaign in which both come together.

By Social Samosa

Mar 07, 2025 13:08 IST logo

2 Min read

Industry Updates

Honasa Consumer Limited elevates Vipul Maheshwari to SVP, Product & Data Analytics

By Social Samosa

Nov 28, 2024 16:06 IST logo

2 Min read

Cannes Lions

Havas sends Mortein and Mamaearth campaigns to Cannes Lions 2024

By Sneha Medda

May 23, 2024 10:00 IST logo

3 Min read

Industry Updates

Mamaearth onboards Havas Worldwide India as its Agency on Record

By Social Samosa

Jul 10, 2023 08:30 IST logo

2 Min read

#SocialThrowback

#SocialThrowback2020 When ‘The Professor’ recapped e-commerce marketing trends

By Sneha Yadav

Dec 24, 2020 04:17 IST logo

31 Min read

Industry Updates

Korra wins the creative mandate for Mamaearth

By Social Samosa

Dec 15, 2020 04:00 IST logo

2 Min read

Case Study: How the Mamaearth Mother's Day campaign generated buzz on TikTok

By Social Samosa

Jun 04, 2020 04:57 IST logo

11 Min read

Industry Updates

Mamaearth beefs up leadership team

By Social Samosa

May 04, 2020 07:46 IST logo

2 Min read