A full CGI spot, the campaign spot released by Toyota for Christmas 2020 features Here for You, an original song by Stacey Walker.
Highlighting a child’s desire to spend quality time with the parents during the holiday season, Toyota has released ‘The Journey’ for Christmas 2020. Created by Conill Advertising, in collaboration with international creative studio Lobo, the fully CGI spot features a Toyota RAV4. The car is positioned as the hero coming to the rescue and helping the child realise his dream.
The spot features a father-son duo chasing a letter in their car. It is later revealed that the child has wished for being able to go on a trip with his dad, a dream that came true thanks to the car.
Directed by Mateus De Paula Santos, and the director’s duo known as Alton (formed by Felipe Machado and Tiago Marcondes), the spot has been produced in both, English and Spanish.
It is the brand’s way of putting across a cross-cultural message of togetherness that unifies a family during the festive season. The spot features an original song by singer/songwriter Stacey Walker. Called ‘Here for You’, it is available on multiple music platforms, including Spotify.