Social Samosa recaps key changes that defined 2020 for social media, short-form content, and the world of user & creator-generated content.
If one were to recall the happenings of 2020 with regards to social media and online content, two major events would stand out for creating ripples of consequences: the COVID-19 outbreak and the ban of TikTok in India. This was coupled with and supported by the rise of OTT consumption, the acceptance of virtual meetings, and the sheer urge to be productive while staying shut indoors.
Social media became a pseudo world where people could find solidarity, despite the constraints of their physical world. Small businesses cropped up, displaying faith in possibilities and determination to make it work despite the odds. These aspects of consumption and creation affected the workings of social media platforms, which upgraded accordingly.
Each announced a slew of measures to control the spread of misinformation around COVID-19. At the same, virtual experiences were amped up. Two categories that witnessed major innovations include live and shared offerings. The focus was on helping people spend time together, online. Another key aspect was to help people make money online.
Instagram Reels and YouTube Shorts came into existence, attempting to fill in the void created by TikTok’s ban in India. They were prominent in shaping the scope and future of short-form content and influencer marketing on social media.
Click on the social media platforms below to read more about the updates that were announced by them in 2020.
2020 was an unprecedented year in the world of social media. The impact of the decisions that were taken by the leaderships of these platforms will continue to shape the way people create and consume content online. The trajectory ahead is one to keep a track of!