Incomplete or inactive Twitter accounts to now lose their blue verified badge

Paawan Sunam
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As Twitter begins enforcing its new verification policy, the platform has put out a set of criteria that a verified account needs to adhere to, for retaining the blue-tick badge.

The criteria outlined for removal of the blue verified badge and verified status of Twitter accounts are:

  • If an account changes account name (@handle)
  • If an account becomes inactive or incomplete

Note: To maintain the active status of an account, the users need to log in at least every six months, prolonged inactivity can also lead to permanent removal of the account from the platform.

The new policy defines a complete account as one that has all of the following: either a verified email address or phone number, a profile image, a display name

  • If the owner of the account is no longer for which position they were initially verified and do not otherwise meet the criteria for verification since leaving such a position

Impersonation, severe or repeat policy violations, and misleading activities, are also some of the reasons an account may lose the verified badge.

Also Read: Twitter launches 2021 Planner for marketing professionals

Twitter announced the new verification policy in the concluding months of 2020, it's enforcement begins January 22, 2021, and the company will start accepting requests for obtaining verified badges.

The updated policy includes alterations to the minimum follower count requirement, more dedicated categories, updated references to Wikipedia, clarified titles, and more.

As the platform will also start accepting requests for verification badges, users can apply through a self-serve application process that will be available on the Account Settings page on the web and in-app. Both, automated and human review processes would be used to review the applications.

Applicants can complete the process by selecting a category for their verified status and confirming their identity via links and other supporting materials.

To measure the fairness of the verification process, the platform plans to give people the option to share demographic information after completing the new verification application.

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