Twitter has rolled out the 2021 Twitter Planner comprising of tools, tips, and best practices to align business objectives with marketing campaigns.
The 2021 Twitter Planner would contain:
- Tips for finding your brand voice on Twitter
- Pro-tips from the Twitter Business team
- Tweet thought starters
- A month of Tweet themes to inspire new content
- Creative best practices
- Twitter Ads campaign tips
The tool is available for all advertising and marketing professionals managing a brand presence on Twitter. Marketing professionals can set their objectives as suited and plan their content ahead of time. The guide would also help professionals create a brand persona that reflects their tonality and offerings, and establish guardrails for phrases, words, or emojis that cannot be used.
Actionable tips that help target the right sets of audience and optimize campaigns by testing different CTAs, copy, and creatives can be used to grow and refine brand presence on Twitter.
Marketers can use the tool to set monthly objectives and use a grid to reflect on the impressions, profile visits, mentions, and new followers. A calendar with key events can also be created to highlight the important happenings of the month to be targeted with campaigns.