Created by McCann London, the We Got It campaign focusses on the highly personalised consumer targetting capabilities of Just Eat.
A global marketplace for online food delivery, Just Eat, has launched a new UK campaign under the tagline, We Got It. The campaign celebrates their tie-up with McDonald’s, KFC, and Greggs. Created by McCann London, the new ad will run alongside the brand’s ongoing ‘Did Somebody Say’ campaign featuring Snoop Dogg.
The aim of the new campaign is to promote Just Eat’s broad range of restaurant and their value to its customers: From national superbrands to mini-chains and local dine-in delivered restaurants, it plays on the recurrent theme of highly personalised consumer targeting.
The new ad has been released in two versions: 30 seconds and 10 seconds. It has been created by Ben Buswell and Jo Griffin and directed by Finn Keenan out of Riff Raff.
“Just Eat has built a reputation for delivering joy to customers all over the UK from a huge range of much loved local independent restaurants. By extending our portfolio with some of the best-known names on the high street, our platform has become a one-stop-shop for choice, delivering what you want when you want it,” said Matt Bushby, UK Marketing Director, Just Eat.
Creative Directors Rob Webster & Alexei Berwitz said, “With so many great brands on their platform, Just Eat caters for all people, everywhere. Whilst this is true — it’s also a very funny premise too. All credit to our client for recognising that — and for letting their agency have so much fun in bringing it to life, with a parody of the one-size-fits-all world of automated advertising.”
“The script is a brilliantly cheeky observation of those ‘personal’ targeted commercials. A knowing nod that we’re all a bit over that ‘we know you better than you know yourself’ approach. So, we took the idea of those over-friendly ads and doubled down on how ridiculous they can be. I was delighted at how much I was allowed to push the idea and put our hero, the wonderful Daisy Badger, through an absolute onslaught of intense in-your-face advertising,” added Director Finn Keenan.
The integrated campaign comprises TV, VOD, Radio and OOH, developed by McCann London and produced through Craft, with social strategy and creative managed by BYTE London and UM leading media. Currently launched for the UK, it is likely to be adapted to other Just Eat Takeaway markets such as Australia and Ireland.