LinkedIn Marketing Labs, the on-demand learning center has curated courses that train advertising professionals for optimum utilization of the available LinkedIn marketing tools.
The courses available in LinkedIn Marketing Labs are curated by in-house experts and designed to cater to a diverse set of industries and their target audiences, so marketing professionals can engage them with campaigns aligned with the bests practices on LinkedIn.
Users can choose their primary focus, and go through pre-course self-assessment, to understand where they stand. The format of the courses is a mix of text and video, along with mini-lesson outlines to set the desired pace of learning.
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The courses are divided into the categories, basic, intermediate, and advanced, so users can choose a learning stage, according to the knowledge and insights they already hold.
For instance, a user familiar with the basics of marketing on LinkedIn can choose the intermediate course, and so on. The courses traverse from basic of Campaign Manager, till advanced strategies.
The initial course offerings are listed below:
- Introduction to LinkedIn Ads
- Using LinkedIn’s Ad Targeting
- Reporting and Analytics for LinkedIn Ads
- Building a Full-Funnel Content Marketing Strategy on LinkedIn
- Using LinkedIn for Brand Awareness
- Using LinkedIn for Lead Generation