YouTube Spaces, an initiative by the platform that provides resources to creators enabling them to host events at physical locations, will now be hosting virtual events at most locations & a few in-person events, in the light of COVID-19.
YouTube Spaces has evolved steadily since its launch in around 2012. Studios, classes. All of such resources changed to smaller locations with YouTube Pop-up Spaces in 2016, when the platform recognized the need for more compact spaces where creators can still build creative connections at these events, but in a petite space.
During the pandemic, a completely virtual model was adopted along with altered partner programming. Going forward, YouTube will be focussing on a nimble strategy to equip creators and artists with tools and workshops.
Physical YouTube Spaces locations wouldn’t be reopened in a few cities, and a new hybrid model will be adopted, blending virtual and in-person Pop-up programming.
Highlights of The New Model
- Multi-week virtual development programs for #YouTubeBlack Voices Fund
- Ongoing investment in the NextUp program for rising creators in developing markets
- Live and recorded online workshops as part of the Creator Academy’s Learning Toolkits to enable content creation from home
- YouTube artist and label workshops to preview product developments, content strategies, and case studies
- In-person events will be held as containment measures ease out. Pop-up events and programming that includes training on new products like Shorts and events such as Music Nights would be hosted