The festival of intimacy has been soaked in the new wave and the new way of celebrating, recreating traditions, and reminiscing memories with Holi 2021 Campaigns & Creatives.
At the peak of one of the biggest spikes in active cases during the pandemic, Holi 2021 transformed into a ‘touch-me-not’ affair, with campaigns and creatives being distinctly different when it comes to touching upon the conventional Holi themes.
But brands also maintain a sense of normalcy by reviving nostalgic Holi memories, with a few timeless elements, like the gujiyas one can savor during, before, or after the pandemic, and the loved ones that can stay apart, but still stay close to the heart.
Along with the old traditions, a few brands also brought in new colors. With the increasingly polarized views in the world and growing hate and resistance towards opposing thoughts, Bajaj Allianz Life draws parallels between different colors and different views, and how all views and colors can co-exist.
Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life said, “The campaign reflects on widely prevalent behavior about strong resistance to engage divergent views quite evident on WhatsApp groups, social media or even family dinner table”.
Nest-In highlights the gloomy circumstances of the post-pandemic world and the dent that the impact of the pandemic has left on few lives. The campaign has been created in association with the agency and production house Huddlers Innovation, directed by Pausali Sengupta, with story and script by Soham Sengupta, and dialogues by Surojit Sen.
McDowell’s No1 ropes in the popular Mirzapur cast to showcase the virtual way of smearing your friend with gulaal and reveling in a socially distant Holi.
Amarpreet Singh Anand, Executive Vice President and Portfolio Head, Marketing, Diageo India, said, “Our McDowell’s team thought about an interesting digital intervention leveraging that you can still color your friends & spread some fun & yaari. The team collaborated with the famous Mirzapur actors Divyenndu, Shweta Tripathi, and Vijay Varma to build a more culturally relevant narrative.”
Surf Excel continues its heritage of celebrating stains with a culturally relevant theme tapped in a novel manner. #RangAchheHain has been conceptualized by and creative directed by Carlos Pereira and directed by Vasan Bala, with the production house Absolute Production. The campaign has been executed across television, outdoor, and digital mediums.
Prabha Narasimhan, Executive Director & VP – Home Care, South Asia, Hindustan Unilever, mentioned that the campaign addresses the emotional needs of the vulnerable segment of the population, who have been deprived of the social warmth during the pandemic. “It is a natural extension of our brand philosophy of ‘Daag Achhe Hain’, in which we have always shown children getting dirty while doing good deeds & demonstrating good values. We do hope that people are inspired to find their own unique ways to connect with their families this festive season”.
More brand creatives integrate the Holi theme in their brand communications in a native way. Immerse in the shades and hues of the new wave of Holi with these campaigns.
#RangAchheHain – Surf Excel
Rangon Aur Baaton Ka #BuraNaMano – Bajaj Allianz Life
#ApnoKeLiyeAageBadho – Nest-In
Dumdaar Holi – Tata Tea Premium
#ColourIsForHoliNotFood – Burger King
#YaariKeRang – McDowell’s No1
Distance Wali Holi – Pepsi India
#SpotifyWaliHoli – Spotify India
#HutsCooking – Pizza Hut India
Bura Na Mano Stain Hai – RIO Pads
Holi Memories – Paper Boat
Colours Of Trell – Trell India
Before & After Holi – Disney+ Hotstar Premium
#LambiWaaliHoli – OYO
Gujiya – Swiggy
The Man Company
If we have missed out on any of your favorite Holi 2021 Campaigns & Creatives, write to us at [email protected] or let us know in the comments below.