Data: Cred Founder Kunal Shah towered over Business Founders category with 99,000 K engagements

Twitter Report

Twitteet, a social media analytics firm released its Twitter January 2021 Rankings Report, which includes data from daily social media analytics for Twitter engagement across 20 categories.

The categories whose Twitter engagement has been analyzed in the report include Politicians (party-wise), Journalists, Business Leaders Founders & Investors), Sportspersons (cricket and other sports), Movies stars (Bollywood and regional), Authors, Chefs, and Comedians.

Here are the highlights from some key categories:

  1. Politicians – Narendra Modi – 80,29,733 Twitter Engagements
  2. Bollywood – Sonu Sood – 14,26,286 Twitter Engagements
  3. Business Head – Sundar Pichai – 4,38,704 Twitter Engagements
  4. Cricketer – Virat Kohli – 26,24,935 Twitter Engagements
  5. Sports Star (non-cricket) – Boxer Vijender Singh – 5,31,229 Twitter Engagements
  6. TV Star – Sidharth Shukla – 3,21,963 Twitter Engagements
  7. Journalist – Deepak Chaurasia – 23,91,309 Twitter Engagements
  8. Founders – Cred’s Kunal Shah – 99,015 Twitter Engagements
  9. Comedians –Ashish Chanchlani – 5,82,661 Twitter Engagements
  10. Regional Cinema Star – Mahesh Babu – 7,58,994 Twitter Engagements
  11. RJ’s – Radio Mirchi’s Sayema – 2,97,896 Twitter engagements.

Prime Minister Narendra Modi topped the overall Indian Twitter engagement rankings with over 8 Mn engagements. Among Indian Politicians, BJP dominated with PM Modi, Amit Shah, Yogi Adityanath, and Sambit Patra taking 4 of the top 5 positions and 7 of the top 10 positions on engagement on Twitter.

Congress leader Rahul Gandhi was at #2 with nearly 2.6 Mn engagements, followed by UP CM Yogi Adityanath (2.1 Mn), Home Minister Amit Shah (1.76 Mn), and party spokesperson Sambit Patra (1.11 Mn engagements) at #3, #4, and #5 respectively.

BJP President JP Nadda, Cabinet Minister Piyush Goyal, and MP CM Shivraj Chouhan were at 7,8, and #9 respectively.  Samajwadi Party’s Akhilesh Yadav at #6 with 10.8 lakh engagement and RJD’s Tejashwi Yadav at # 10 with 5.63 lakh engagements were the only other politicians in the top 10. 

In the intensively competitive Journalists category, Deepak Chaurasia yet again topped Twitter engagement with a whopping 2.3 Mn engagements. Sushant Sinha was at #2 with 1.13 Mn engagements followed by India TV’s Editor-in-Chief Rajat Sharma with 8.82 lakh engagements. Chennai-based, entertainment industry tracker Sreedhar Pillai is at #4 with 7.27 lakh engagements.

Shefali Vaidya is at #5 with 6.67 lakh engagements, Rohit Sardana is at #6 with 6.4 lakh engagements – a huge jump from 3.48 lakh engagements in December. At #7 is Rubika Liyaquat with 5.99 lakh engagement, at #8, Sakshi Joshi with 5.55 lakh engagements followed by Swati Goel Sharma at #9 with 5.42 lakh engagements, and a new entrant to the top 10 – Smita Prakash with 5.29 lakh engagements. Rana Ayyub, Rajdeep Sardesai, and Sudhir Chaudhary were at # 11, #12, and #13 respectively.

In the Business Leaders category (which includes Indian Origin CEO’s), Google’s CEO Sundar Pichai had the highest engagement of 4.38 lakh beating perennial favorite Anand Mahindra who was at #2 with 3.59 lakh engagements.  RPG Group’s chief Harsh Goenka is at #3 with 2.37 lakh engagements. Chinese mobile phone brands India CEO’s  Madhav Sheth of RealMe and Manu Kumar Jain of Xiaomi and are at #4 and #5 respectively with 1.69 lakh and 1.53 lakh engagements respectively. Another global Indian Microsoft’s CEO Satya Nadella with 58K engagements was at #6, followed by Wipro’s Rishad Premji, Biocon Chief, Kiran Mazumdar-Shaw, Marico’s Harsh Mariwala, and Adani Group’s Chairman Gautam Adani.

Also Read: Report: Agility & customer empathy big business priorities in 2021

Sonu Sood’s humanitarian work during the pandemic continues to see huge resonance on Twitter where even at a Twitter following of an eighth of Shah Rukh Khan (Sonu Sood’s 5 Mn followers to SRK’s 41.4 Mn followers) he topped Twitter engagement among the Hindi film industry’s stars with a whopping 14.26 lakh engagements. Akshay Kumar was at #2 with 7.2 lakh engagements and Anupam Kher with 6.82 lakh engagements was at #3.

Amitabh Bachchan was at #4 with 4.89 lakh engagement followed by Shah Rukh Khan at #5 with 3.60 lakh engagements. Disha Patani at #6 with 3.28 lakh engagements and Sunny Leone at #10 with 2.11 lakh engagements were the only 2 lady stars on the Bollywood Top 10. Salman Khan with 3.22 lakh engagements, Hrithik Roshan with 2.95 lakh engagements, and Riteish Deshmukh with 2.81 lakh engagements were at #7, #8, and #9 respectively. Among regional actors, Mahesh Babu topped with 7.58 lakh engagements, 

The exciting India-Australia test series drove engagement for cricket and cricketers and India captain Virat Kohli topped Twitter engagement among cricketers with a whopping 2.6 Mn engagements.  Overall Virat had the second-highest Twitter engagement among all Indians on Twitter. Anushka and Virat announcing the birth of their baby girl, had a big role to play.

Virendra Sehwag was at #2 with 1.9 Mn engagements followed by Sachin Tendulkar at #3 with 14.5 lakh engagements. Ravichandran Ashwin was at #4 with 13.68 lakh engagements and Suresh Raina with 11.84 lakh engagements at #5.  

Among Indian sportspersons, outside of cricket, Olympic medallist, pro-boxer and Congress politician Vijendra Singh tops with 5.31 lakh engagements, driven in part by his support to the agitating farmers. Badminton star Saina Nehwal was at #2 with 1.49 lakh engagements followed by shooter Manu Bhaker at #3 with 1.19 lakh engagements and wrestler Yogeshwar Dutt at #4 with 1.14 lakh engagements.

Perhaps India’s best-kept secret in sports is veteran pistol shooter, coach, and sports enthusiast 88-year old Dadi Chandro Tomar, better known as ‘Shooter Dadi’ from Baghpat, UP. Since learning to shoot when she was well into her sixties, she has attained national fame as an accomplished shooter having won more than 30 national championships. She was at #5 in the non-cricket sports category with a phenomenal 68,729 engagements leaving personalities like Geeta Phogat, Ritu Phogat, and Bajrang Punia behind.

In other categories, Comedians, RJs, and Start-up founders made their mark. Among comedians, Ashish Chanchlani topped impressively with 5.82 lakh engagements with the next highest Vir Das at #2 with 2.74 lakh engagements. Kunal Kamra was at #3 with 2.3 lakh engagements. 

Cred Founder Kunal Shah towered over the Business Founders category with 99,000 K engagements. Among RJ’s Radio Mirchi’s Sayema – 2,97,896 Twitter engagements.

Sandeep Amar, Co-Founder, Twitteet, says “Our core objective is to provide social business intelligence, social monitoring, and actionable insights to the leaders across various domains and also to businesses and marketers.  We run daily analysis of all engagements – which are the total of likes and retweets, collate every month, across categories; and then slice and dice them to mine actionable insights. At some level a leader’s Twitter engagement gives one sense of his connect with his constituents and what are the key issues that matter. We hope to sharpen this data over time and broad base our offerings to other social platforms and geographies”.

View the full report here.