Social Donut bags creative and media mandate for Slate

Social Donut will help Slate with their digital campaign planning, social media management, creative thinking, to establish Slate as a go-to brand for SMEs to manage their accounting and compliance services in India. 

Following a multi-agency pitch, Social Donut India has bagged the digital mandate for Slate. Social Donut will help Slate to digitize its core and go through a significant digital transformation at scale. 

Jinal Shah, AVP Product Marketing, Slate said “We were looking for a strategic approach towards our brand positioning and aligning our brand voice with the SME sector.  We selected Social Donut as our agency partner as the strengths and expertise of Social Donut are parallel to our thinking, and together we will do quite interesting work.” 

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Slate is a trusted and easy-to-use Cash Flow Management Platform for small businesses. Its technology-led service makes a business owner’s life simpler by providing real-time access to actionable financial data, and a dedicated team to manage the company’s books. 

Abhinav Rege, Managing Partner & CEO at Social Donut said, “We are excited to partner with Slate to make it the go-to solution for SMEs for their cash flow management and compliance needs. We see great potential for Slate to be a front runner and thought leader in the Fintech revolution. Using strategic methodologies, evolving marketing techniques, and brand comm, we will position Slate as a prerequisite solution for SMEs and start-ups. We look forward to a long-lasting and mutually beneficial partnership.”