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Even as Mumbaikars play fastest-fingers-first to book their vaccine slots, the BMC is helping ease the process with regular Twitter updates.
Every evening as Mumbai gears up to check for available vaccine slots, they keep tabs on the updates being shared by the Twitter handle of BMC (Brihanmumbai Municipal Corporation). The municipality has been sharing timely updates to keep citizens apprised of the situation — both in English and Marathi. The data being shared includes the centers where vaccines would be available, whether walk-ins are allowed and for which age groups. #NaToCorona, #MyBMCVaccinationUpdate, and #WeShallOvercome are three key hashtags being used in such communication.
केवळ ६०+ वयोगटातील, आणि दिव्यांग (वय ४५+) नागरिकांसाठी सुरू असलेल्या लसीकरण केंद्रांची ही यादी. केवळ कोविशील्ड चा पहिला डोस दिला जाईल (१०० डोस प्रति केंद्र).
— माझी Mumbai, आपली BMC (@mybmc) May 18, 2021
वेळ: १० ते ३ (कृपया यादी पाहून खात्री करा)
कोव्हॅक्सीन लस उपलब्ध असलेल्या केंद्रांची माहिती पुढील ट्विट मध्ये. https://t.co/K9Ap8LcTdi
They are also sharing exceptions and answering queries. Some of these tweets are answered by quote tweet as it helps others with similar queries to get answers in a quick scroll.
Sir, you could walk-in on Monday, Tuesday & Wednesday. But please definitely check the respective vaccine’s availability & stock at the centre you plan to visit #MyBMCVaccinationUpdates https://t.co/a6yMPkxWM1
— माझी Mumbai, आपली BMC (@mybmc) May 14, 2021
A separate handle has also been made for the BKC COVID-19 Jumbo Centre to share updates that are specific to the premises. Queries related to the admissions are also being answered on Twitter.
For any patient transfer related query patient relative's can contact on bellow given numbers. Every patients health updates are given throught link sent on your registered mobile numbers via SMS.#PatientCare #patientsafety #bkccovidpatients #CovidHelp https://t.co/qySLaVjdhS
— BKC COVID HOSPITAL (@bkchospital) May 15, 2021
Ward handles (there are 24 administrative wards under the BMC and each has a separate Twitter handle) are also being used to amplify information specific and relevant to the different areas in the city.
Today @mybmcwardGS started Drive in vaccination centre at NSCI for senior citizens.
— WARD GS BMC (@mybmcWardGS) May 9, 2021
Centre has 800 car parking capacity..please avail the facility.
Prior registration and appointment through cowin app is mandatory.@mybmc pic.twitter.com/qHIfaywDI0
Also Read: MumbaiTweets: How BMC connects with Mumbaikars in 280 characters
Vaccine related information continued to be disseminated even as the city (and BMC officials) were braving the impact of a cyclone. If one were to scroll through BMC's Twitter timeline, they would see Tauktae cyclone and COVID-19 related queries being answered simultaneously and with the same gusto. They are also sharing daily updates on the number of people testing positive, recovering, getting discharged etc.
#CoronavirusUpdates
— माझी Mumbai, आपली BMC (@mybmc) May 15, 2021
15th May, 6:00pm
Positive Pts. (24 hrs) - 1,447
Discharged Pts. (24 hrs) - 2,333
Total Recovered Pts. - 6,34,314
Overall Recovery Rate - 92%
Total Active Pts. - 36,674
Doubling Rate - 213 Days
Growth Rate (8 May - 14 May) - 0.32%#NaToCorona
Though the same information is also being shared on BMC's Instagram handle, Twitter seems to be where queries are easier to answer (via reply and quote tweets). The civic authorities are also being able to amplify information on subsidiary handles more effectively on Twitter.
Building a social media presence over the last few years has helped the BMC reach a point where they can now leverage this footprint to help citizens tackle a tragedy as complicated as COVID-19. The seeds they sowed to tackle monsoon queries and civic complaints are bearing fruits — and how!