Winning awards in various categories for the first three days at Cannes Lions 2021, Indian agencies are back at it again on Day 4 & 5. Here’s all you need to know about the winning campaigns from the year.
Continuing with the agenda to make India proud at the Cannes Lions International Festival of Creativity 2021, Indian Agencies are back at winning awards in different categories on Day 4 & Day 5. On Day 4, India bagged one Silver and three Bronze Lions making it a total win of four metals. Dentsu Webchutney continued its winning streak by adding two Bronze Lions to its awards tally.
FCB Interface and Cheil India take home one Bronze and Silver Lion respectively in a different category for their campaigns. Cheil India’s “Now words aren’t just heard, but felt campaign” for Samsung was the only Silver Lion received by the country on Day 4.
On Day 5, FCB Ulka won a Bronze Lion for its Times of India campaign “Out and Proud” under the Sustainable Development Goals- Gender Equality category.
In Cannes Lions 2021, India won a total of 22 Lions that comprises two Gold Lions, nine Silver Lions, and eleven Bronze Lions for its various campaigns. Under the Health & Wellness category, Indian Agencies grabbed a maximum of the lions for their campaigns.
Now words aren’t just heard, but felt for Samsung
The campaign was launched to spread good vibes in a form of a Samsung smartphone that has two interfaces, one interface being for the deaf and blind users.
The 8-Bit Journo for Vice Media
The 8-Bit Journo campaign aimed at reconnecting the Kashmiris to the world. Under this, relevant news stories that the Kashmiris must have missed out on because of limited connections would be converted into Teletext and sent to them through SMS. The campaign won big on Day 2 of the festival as well.
The Better Half Recipes for Swiggy Instamart
Brand Experience and Activation
The campaign that went live on Valentine’s Day, aimed at splitting the cookbook into two halves to give equal responsibility to partners to cook a meal. Each partner had to follow their own side of instructions for making a meal together.
The Punishing Signal for Mumbai Police
Brand Experience and Activation -Not-for-Profit/Charity/Government
The Punishing Signal is a campaign for Mumbai Traffic Police by FCB Interface to address the problem of noise pollution on the city roads. The campaign used special decibel meters on the traffic signals that forced the people to wait longer at the signal if the noise exceeds 85dB. It was done to teach all Mumbaikars that honking isn’t the way out at signals. This campaign too won a metal on the previous days.
Out and Proud campaign for Times of India
Sustainable Development Goals-gender equality
The campaign was launched in 2019 to celebrate the LGBTQ Indians and offering them a place in newspaper to share the stories of their connection and acceptance.
These were the Indian agencies that raised the bar at Cannes Lions 2021.