Interactive Avenues bags digital mandate for Bank of Baroda

As per the mandate, Interactive Avenues will help to create & revamp the Bank of Baroda website while working on strategic, and impactful corporate digital makeover for the brand.

Interactive Avenues A Reprise Network Company has won the digital mandate for the Bank of Baroda. This was won following a multi-agency pitch and the account will be handled by Interactive Avenues’ Mumbai office.

Purshotam Lal, Chief General Manager, Bank of Baroda, said, “Banking, especially in metros and international markets, is entirely digitized today, owing to the ease of accessibility it offers. Evidence of an increase in customer impressions on our website suggests that more and more customers are interacting with the website for their daily banking needs. To ensure seamless user experience and faster transactions online, the website should provide best UI/UX, thorough information, interactive and useful business tools, etc.”

“We look forward to working with Interactive Avenues to create an improved digital infrastructure for us that can offer a seamless banking experience for our existing and prospective customers across the globe”, he further added.

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Amardeep Singh, CEO, Interactive Avenues – A Reprise Network Company, said, “This is a very significant partnership for us, and we are extremely honored to be part of Bank of Baroda’s digital transformation journey, and adding them to our roster of marquee clients. Gone are the days when retail banking customers had modest expectations in terms of banking experience. Customers now expect their banking interactions to be more technologically sophisticated and personalized. We are looking forward to creating this interesting online customer experience for Bank of Baroda.”

In this regard, Mark Troselj, President, Asia-Pacific, and Japan, Sitecore, states, “We are thrilled to partner with Interactive Avenues and the Bank of Baroda and assist one of India’s largest financial institutions with a major international digital transformation project,” He further added, “Banking is becoming more of a digitally responsive industry and the players that adopt truly agile interfaces will win in the future.”