Inspired by the story of Capt. Vikram Batra Pepsi has Released a tribute voiced by martyr Vikram Batra’s twin brother, Vishal Batra Honoring the valor of India’s Kargil heroes.
Stories of heroism and selflessness are eternal, as they remain etched in our memories forever. Pepsi is saluting such selfless spirit and valor of our Indian soldiers, the beverage brand Pepsi launched a set of limited-edition cans and a heartwarming ode as an homage to ‘SherShaah’ of Kargil, Captain Vikram Batra, and many other Bravehearts, who led India to victory during one of the country’s toughest battles.
The limited-edition cans are in rich hues of blue and gold featuring Pepsi’s ‘Yeh Dil Maange More’ slogan which was immortalized by Capt. Vikram Batra.
The limited-edition cans also feature a QR code, through which consumers will be able to view the campaign video. Vikram Batra.
Speaking about the tribute, Vishal Batra said, “22 years ago, Vikram’s powerful voice rang out over the radio and inspired patriotism in Indians of all ages as he said ‘Yeh Dil Maange More. Today, ahead of Kargil Vijay Diwas, I am both, proud and grateful that Pepsi is taking the story of his selflessness and courage across the country. It was an emotional experience for me to record the ode which is dedicated to my twin brother as it brought back many fond memories of him. I am hopeful that the story of his valor will inspire millions of Indians and remind them of the sacrifices by the brave souls who are on the border so that we can feel safe back home.”
PepsiCo India Spokesperson added, “‘Yeh Dil Maange More’, a phrase that has always been synonymous with Pepsi, took on a new meaning when Capt. Batra adopted the line as his rallying cry. We are proud to honor the valor and selflessness of Capt. Batra and many other soldiers like him through the new limited-edition cans and a special heartfelt video. This Kargil Vijay Diwas, we are remembering all those brave heroes and salute their indomitable spirit and resilience.”
The limited-edition cans will be available in select e-commerce channels in August, which also marks the 74th year of India’s independence.