Mother Sparsh appoints Himanshu Chandel as Head of Marketing

In his new role as the Head of Marketing & Growth at Mother Sparsh, Chandel will spearhead the brand’s overall marketing & growth strategy along with analytics to focus on product innovation.

Mother Sparsh has announced the appointment of Himanshu Chandel in its leadership fold. The on-boarding of Chandel is aligned with the D2C expansion of the brand.

“We intend to scale Mother Sparsh to being a 100 crore brand by FY '23, and alongside other prerequisites, we are committed to enhancing brand loyalty among the consumers. The key growth lever for us would be placing end consumers at the center of the overall strategy while we would strongly leverage retention marketing strategies along with an advanced Mar-Tech stack. The brand would continue to scale acquisitions with the right set of the marketing mix,” said Chandel.

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Welcoming him to the brand fold, Mother Sparsh Co-Founder and CEO Himanshu Gandhi asserted that the appointment was, “in sync with the brand’s next growth chapter that majorly is around building the world-class brand that thrives in a digital-first world”. He added, “Speed, precision, and timing will play a major role in our next phase of growth journey, as winning customer loyalty and improving customer lifetime value is sacrosanct for us.”

Prior to joining Mother Sparsh, Chandel has been instrumental in scaling a number of brands such as Pipa Bella – now acquired by Nykaa, Homescapes Europa Ltd, and Passion Gaming, which registered multi-fold growth in terms of user acquisition under his leadership. He has served as a senior-level executive across different segments like gaming, dating & matrimony, E-commerce, Cryptocurrency, and BlockChain.