Supertails releases a new campaign for the wagging tails and paw parents


The latest and first campaign by Supertails highlights what life with pets looks like. Be it a mundane morning, an important client meeting, or coming home after a long time, pets make everyday special and happier.

On the occasion of International Dog Day 2021, Supertails a Bengaluru-based petcare startup launched their first campaign video. The campaign opens with paw parents from across the country sharing little joys of life. Be it a Delhi-based girl being woken up by her pet, a Bengaluru guy having an embarrassing but cute moment with his dog. Our pets never fail to reciprocate us with their love and sometimes way too cute antics.

Supertails has encapsulated cherishable moments we spend with our dogs and how they add colors to our insanely mundane lives. This language and location-inclusive campaign by Supertails will leave you with much-needed warmth. The campaign aims to highlight that no matter where we come from, our pets accept us as we are, and expect love and a tiny bit of attention from us. This binding message becomes even more relevant in a country so diverse, like India.

Also read: Pedigree campaigns that celebrate Dogs with the love they deserve

The campaign video is the title ‘The language of love’ because it’s love that transcends boundaries of language, location, and race. Dedicated to young paw parents, this is the first campaign video released by Supertails. As of now, the 1-minute campaign video has crossed 51K+ views on their YouTube channel.


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