Instagram updates the verification process

Instagram verification

Instagram has altered the verification process with a few changes, we take a look at the citeira users applying for verification should meet, to match the eligibility requirements.

Instagram found the purpose of verification on the platform, which is to highlight the authenticity of a notable account, was not clear to several users applying for the verification process and now the platform has updated the in-app form with the addition of clarity.

The updates have been made in an attempt to offer more transparency, on submission details required for verification, and requirements to meet the criteria. These requirements are consistent across Facebook and Instagram.

Instagram verifies accounts that are featured in multiple news sources and does not consider paid or promotional content as news sources. The list of news sources across Instagram and Facebook has recently been expanded to include more diverse outlets.

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Along with the obligation of following Instagram Terms of Use and Community Guidelines, the applicant must also meet the following requirements:

  • Account must represent a real person, registered business or entity
  • Account must be the unique presence of the person or business it represents. Notable entities (for example pets or publications) are also eligible
  • Only one account per person or business may be verified, with exceptions for language-specific accounts
  • Account must be public and have a bio, profile photo and at least one post
  • Account must represent a well-known, highly searched-for person, brand or entity

If Instagram detects that verification was acquired in a malicious way, or that an individual is selling verified accounts to others, the platform will take necessary action. Verification badges sold or acquired in exchange for monetary funds, or followers garnered through inauthentic ways would be prone to detection of unsolicited verification.


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