Throwback: A look at campaigns that bow to virtual teachers during difficult times

Shivani Mishra
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Teachers Day Campaigns

Teachers ' Day campaigns have been an integral part of the brand communication over the last few years and moreso during the pandemic. Here's a look at campaigns that thanked teachers for their hard work during some of the most difficult times...

Teachers Day is one of the occasions when students pay homage to them for their selfless lessons of academics as well non-academics. Social Samosa has collated the Teachers Day campaigns where brands have showered appreciation to these ultimate gurus.

The campaign Pathshala Funwala by Nihar Shanti Amla sights to celebrate and salute India’s teachers for their relentless commitment as they adapt to the challenging world of teaching from home during the pandemic. Through this digital film, the brand aims to convey a message to all those superheroes – thank you teachers for learning, so that the country’s future can keep learning.

Teachers you met this year include the food blogger whose recipes earned you a special smile from Grandma, the artist who taught you how to apply chalk paint in different ways, the creator whose podcast helped you make sense of things, and the frontline workers who became a monument to selflessness. Even if the circumstances were not perfect, the friendship and gratitude are truly amazing, Several campaigns communicate their admiration for these unconventional teachers.

BYJU'S created a digital film to express gratitude to the teachers and mentors who went above and beyond their call of duty to ensure that students continued to learn seamlessly.

In terms of formal education institutions, a lot has changed this year. Lessons and video chats have taken place in virtual classrooms. The shift in dynamic was unprecedented, and educators and students alike had to work hard to keep the boat rowing. Despite the impending doom of 2020, many memorable occurrences and campaigns were created along the way.

Here are some of the Teachers’ Day campaigns that reflect the heartfelt gratitude: for teachers especially for their hard work during the pandemic.

Also Read: Campaigns dedicated to teachers that keep the torch of knowledge burning


Pathshala Funwala - Nihar Shanti Amla

Teacher's Day - Mankind Pharma

Ampersand Group

Teacher Appreciation Day - Microsoft Education

Thank You, Teachers - Google


Pepsi India

If we have missed out on any of your favorite campaigns cheering for virtual teachers dedicated to educate through the pandemic, write to us at or let us know in the comments below.

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