Snapchat launches AR Studio for branded creative reality

Snapchat AR

Arcadia is a global creative AR studio launched to aid advertisers with innovative and effective marketing experiences designed and created by mobile AR advertising experts at Snapchat.

The AR Studio by Snapchat will develop immersive experiences for platform, web, and app-based AR environments. Brands, agencies, and creators can partner with the studio to create branded AR experiences. P&G Beauty, Verizon, WWE, and Shake Shack are a few of the brands currently partnering with Arcadia.

The studio will operate as a division of Snap Inc with the liberty to serve independently. Here are the three ways in which brands, creators, and agencies can collaborate with Arcadia:

Studio Of Record

Arcadia will take command of all AR production, strategy and insight need across platforms.

Also Read: Snapchat introduces Campaign Lab in Ads Manager

Project-Based Work

The studio will cater to the “scope-of-work” specified by the brand

Strategic Partner

As a strategic partner, Arcadia will provide AR Strategy expertise to clients in the form of workshops, insights, and trend reporting

The studio further advances technological precision and previous work such as the Venom lens designed to promote the motion picture featuring Tom Hardy, branded lenses created for brands such as Loius Vuitton, and more. As the pioneers of AR in the social media industry, the launch of Arcadia will further amplify AR development and branded AR experiences improving the efficacy of immersive advertising and creative branded experiences.