CupShup elevates Sourav Kumar to Co-Founder

Sourav Kumar CupShup

In his new role, Sourav Kumar will be responsible for the overall growth of CupShup from strategizing sales, profitability, partnership, client relationship, expansion strategy, process building, amongst others.

CupShup has promoted Sourav Kumar to the position of Co-founder. Prior to this, Sourav served as the Growth Head for 3.5 years. Sourav Kumar joined CupShup in 2018 and was CupShup’s 7th employee then. Joining as City Manager for Delhi NCR region, Sourav rose through the ranks strengthening operations, client servicing, and account management.

In his new role, Sourav will be accountable for the overall growth of CupShup. Right from strategizing sales, profitability, partnership, client relationship, retention programming, planning, expansion strategy, and process building.

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Speaking about the new role, Sourav Kumar, said, “I am excited and proud to take on the mandate of a co-founder at CupShup. I am thankful for Sidharth’s trust in my abilities and vision. CupShup has played a key role in my career graph, and I look forward to adding more to their growth as a company.”

Commenting on the new appointment, Sidharth Singh, Co-Founder, Cupshup, said, “We are delighted to have Sourav in this new role. He has earned every bit of it. The energy and passion was palpable even at the first meeting and Sourav has not just maintained but at times bettered it with time. His vast experience of working across different ecosystems and his agency acumen will bring in better efficiency and add to the creative talent we have in the team.”


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