Pinterest to now allow users to share Idea Pins to other social media platforms, including Facebook, Instagram, Snapchat, and TikTok.
Starting today and in the course of this month, all users can download and share published Idea Pins on social channels including Facebook and Instagram. These Idea Pins will be downloaded as a watermarked video that stitches all the Idea Pin pages together and concludes with an end card that displays the creator’s name and username, a Pinterest blog suggests.
To share an Idea Pin to Facebook or Instagram stories: Select the “FBStories” or “IG Stories” icon in the share menu, which will initiate a download. Once the download finishes, it takes the user to the Facebook or Instagram app with the story creation flow open and the watermarked Idea Pin video pasted in. It can then be edited and posted.
Pinners can still share content to other social platforms. The download option provides the ability to save and upload watermarked Idea Pin content onto platforms like Snapchat and TikTok.
Idea Pins are Pinterest’s native publishing format that was first introduced to creators in 2020 and rolled out globally in 2021. They last forever and are a way for creators to grow an audience on Pinterest. In Pinterest’s “Watch” tab Pinners find a full-screen feed of Idea Pins to scroll through and engage with fresh content from brands and creators, so that they continue to be discoverable by everyone.