Snapchat saw a 350% increase in Spotlight submissions: Snapchat Q1 2022 Report

Snapchat Q1 2022 Report

The Snapchat Q1 2022 Report highlights significant updates for brands and advertisers, new functionalities and inclusions, daily active usage, and more.

Snapchat experienced a favourable FY 2021, with increased revenue by 38% y-o-y and an expanded userbase, that is being supported by innovative AR experiences, content offerings, and advertising solutions, Snapchat Q1 2022 Report unveils a healthy start to the financial year.

Key Highlights

  • Revenue increased 38% to 1,063 Mn USD, compared to the prior year
  • Daily active users (DAUs) were 332 Mn in Q1 2022, an increase of 52 Mn, or 18%, year-over-year
  • DAUs increased sequentially and year-over-year in each of North America, Europe, and the rest of the world

Augmented Reality

  • Over 250 Mn users engaged with augmented reality every day on average
  • Users engaged with Lenses created by the community more than twice as much compared with Q1 2021
  • Snapchat launched Custom Landmarkers in Lens Studio, allowing creators to build location-based Lenses to anchor Lenses to local places

Also Read: Snapchat introduces Dynamic Stories for premium content

Content Offerings

  • Total daily time spent by users aged 25 and older engaging with shows and publisher content increased by more than 25% year-over-year
  • Snapchat expanded its global content offering by partnering with News UK, TF1, and Le Monde in France, and MBC and Al Arabiya in the Middle East
  • Six Discover partners reached over 100 Mn global viewers each in Q1 2022
  • Snapchat observed a 350% increase in the number of Spotlight submissions using creative tools or Lenses compared with Q1 2021

Advertiser Offerings

  • Online retail platform GOAT uploaded two AR shoe try-on Lenses to its Public Profile and saw over 1 Mn plays in the first week alone.
  • Revenue from Dynamic Ads more than tripled year-over-year
  • Snapchat launched its first AR certification on Snap Focus, a five-part online course teaching advertisers how to build, scale, optimize, and measure AR Lens campaigns for a variety of marketing objectives
  • Snapchat announced mid-roll ads in Snap Star Public Stories, allowing select Creators to participate in a mid-roll ad revenue sharing program in Stories