Snapchat saw a 350% increase in Spotlight submissions: Snapchat Q1 2022 Report

The Snapchat Q1 2022 Report highlights significant updates for brands and advertisers, new functionalities and inclusions, daily active usage, and more.

Snapchat experienced a favourable FY 2021, with increased revenue by 38% y-o-y and an expanded userbase, that is being supported by innovative AR experiences, content offerings, and advertising solutions, Snapchat Q1 2022 Report unveils a healthy start to the financial year.

Key Highlights

• Revenue increased 38% to 1,063 Mn USD, compared to the prior year
• Daily active users (DAUs) were 332 Mn in Q1 2022, an increase of 52 Mn, or 18%, year-over-year
• DAUs increased sequentially and year-over-year in each of North America, Europe, and the rest of the world

Augmented Reality

• Over 250 Mn users engaged with augmented reality every day on average
• Users engaged with Lenses created by the community more than twice as much compared with Q1 2021
• Snapchat launched Custom Landmarkers in Lens Studio, allowing creators to build location-based Lenses to anchor Lenses to local places

Also Read: Snapchat introduces Dynamic Stories for premium content

Content Offerings

• Total daily time spent by users aged 25 and older engaging with shows and publisher content increased by more than 25% year-over-year
• Snapchat expanded its global content offering by partnering with News UK, TF1, and Le Monde in France, and MBC and Al Arabiya in the Middle East
• Six Discover partners reached over 100 Mn global viewers each in Q1 2022
• Snapchat observed a 350% increase in the number of Spotlight submissions using creative tools or Lenses compared with Q1 2021

Advertiser Offerings

• Online retail platform GOAT uploaded two AR shoe try-on Lenses to its Public Profile and saw over 1 Mn plays in the first week alone.
• Revenue from Dynamic Ads more than tripled year-over-year
• Snapchat launched its first AR certification on Snap Focus, a five-part online course teaching advertisers how to build, scale, optimize, and measure AR Lens campaigns for a variety of marketing objectives
• Snapchat announced mid-roll ads in Snap Star Public Stories, allowing select Creators to participate in a mid-roll ad revenue sharing program in Stories