Social media platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here is our roundup of Social Media News for this week.
Social Samosa brings you all the latest social media news, platform updates, and trends dominating the digital ecosystem. Social media news this week was dominated by Instagram updates, Meta’s new releases and more.
Instagram launches Enhanced Tags on Reels
Instagram announced the launch of Enhanced Tags which is a way to make it easier for creators to receive credit for their work on Reels. In March, Enhanced Tags was launched for Feed. Read more here.
Snapchat saw a 350% increase in Spotlight submissions: Snapchat Q1 2022 Report
The Snapchat Q1 2022 Report highlights significant updates for brands and advertisers, new functionalities and inclusions, daily active usage, and more. Read more here.
Meta rolls out new tools & capabilities for Spark AR creators
Meta has released the latest version (136) of Spark AR Studio that integrates new audio capabilities, tools that create depth responsive effects, depth colour overlay, and more to enhance the creation of immersive AR experiences. Read more here.
Twitter announces ban on climate change denial ads
Twitter has announced that misleading advertisements on the platform that contradict the scientific consensus on climate change are prohibited, aligned with their inappropriate content policy. Read more here.
Average price per ad decreased by 8% y-o-y: Meta Q1 2022 Report
The Meta Q1 2022 Report highlights active usage of apps owned by Meta, the network’s standing in terms of revenue generated, and the advertising revenue affected by headwinds. Read more here.