AdStreet Communications bags the creative, digital & media mandate for Brinton Healthcare

The account was won following a competitive pitch process and will be managed by AdStreet Communications' Mumbai office.

AdStreet Communications has bagged the creative, digital and media mandates for Krack Cream. The account was won following a competitive pitch process and will be managed by the agency’s Mumbai office.

As per the mandate, AdStreet Communications will be responsible for Brand Strategy, Mainline, and Digital Communication, along with Media Planning.

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Rahul Darda, Managing Director, Brinton Healthcare said, “Krack cream being the most iconic footcare cream in India, holds a lot of potential that we are very thrilled to share with AdStreet Communications, as our creative and social partners. A brand that is so recognised needs their new-age thinking, strategy and ideation, by which, we believe they can elevate our existing brand image. We look forward to working with them and creating something memorable.”

Speaking on this win, Abhishek Jha, CEO, AdStreet Communications said, “Our excitement is through the roof. We are elevated to work with the emblematic brand that is the category innovator while keeping their legacy sacred and intact. We are exhilarated to embark on this journey with them and craft memorable campaigns from a creative point of view.”