Meta Avatars Store starts rolling out this week, offering digital outfits from Balenciaga, Prada and Thom Browne, amongst other things.
Earlier this year, Meta expanded its 3D Meta Avatars beyond VR, rolling them out to Facebook and Messenger—plus Instagram Stories and DMs. Today they introduced the Meta Avatars Store, which will let users customize their avatar even further and be uniquely themselves.
The platform knows that many of the users want to fully represent themselves and their interests by decking their avatars with clothing from some of the world’s leading brands. When the Meta Avatars Store starts rolling out this week, digital outfit offerings from Balenciaga, Prada and Thom Browne will be available. Users will be able to purchase these outfits along with Meta’s existing free outfit options.
Mark Zuckerberg joined Eva Chen, VP Fashion Partnerships on IG Live to discuss Meta’s vision for avatars and the metaverse, as well as the opportunity this unlocks for brands and businesses.
The platform wants to enable everyone to present the best version of themselves, which is why they have made it possible for users to customize avatars with a wide variety of free outfits and accessories. If a user feels like giving themselves blue hair today, trying out new makeup or sporting a suit for a professional look? No problem — the user can customize his/her avatar anytime they want to suit their mood. In fact, with more than a quintillion combinations of free avatar options already available, choices will almost certainly be uniquely their.
Meta knows that people often want to change their looks, whether in the real world or in digital spaces. One way they will make that evolution easier is by continually offering new options that reflect the latest sartorial trends and expanding to offer more outfits from fashion, sports and lifestyle brands over time.
The platform’s new Meta Avatars Store will roll out in the coming weeks on Instagram, Facebook, and Messenger.