Narayana Health appoints Ashish Bajaj as the Chief Marketing Officer

Ashish Bajaj joins from MediBuddy; at Narayana Health, he will be responsible for building a comprehensive marketing approach.

Narayana Health announced the appointment of Ashish Bajaj as the Chief Marketing Officer. Ashish has joined Narayana Health from MediBuddy where he was heading the Marketing, Partnerships and PR verticals. At Narayana Health, he will be responsible for building a comprehensive marketing approach that is aligned with the growth vision of the company.

Speaking about the appointment, Viren Shetty, Executive Vice Chairman, Narayana Health, said, “We are happy to welcome Ashish to the Narayana Health family. The healthcare sector in India is at the cusp of an exponential growth and at Narayana Health we want to be well-positioned to leverage the opportunities ahead of us. The appointment of Ashish is an extension of this vision. We are confident his multi industry expertise, especially the exposure to the start-up eco-system will add tremendous value and help us to achieve our strategic business outcomes."

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As the Chief Marketing Officer of Narayana Health Ashish will be driving the brand’s end-to-end marketing strategy. He will also be overseeing the organization’s digital, retail and institutional marketing, branding, public relations and patient engagement programs, including CRM.

Sharing his views on joining Narayana Health, Ashish Bajaj, Chief Marketing Officer, Narayana Health, said, “I am delighted to be a part of Narayana Health. Narayana Health is looking to redefine the healthcare delivery models present in India and abroad. I look forward to working alongside the leadership and contribute to the larger vision of the company.”

Ashish comes with more than a decade's experience in managing the marketing function across Healthcare and start-ups industry. A dynamic professional, in his previous assignment, apart from leading Marketing, Partnerships and PR, Ashish was also responsible for building a B2C business of subscriptions, managing revenue through channel partners and driving new user acquisition campaigns.

Prior to Medibuddy, Ashish was with ANI Technologies (Ola cabs) where he was the International Media Head and Brand Alliance Head with the responsibility of building the Go To Market strategy for many Ola cab categories launch and international launches. He was also with Microsoft and Maxus India in the past. An alumnus of IILM Institute for Higher Education, he is a recipient of several awards and recognitions.

He was the first to represent India at the Young Lions Media competition at Cannes.