Asian Paints SmartCare Hydroloc campaign emphasizes how to get rid of dampness with ease.
The brand’s new campaign features a fresh-pair duo, superstar Ranbir Kapoor and their new ambassador, PV Sindhu. The campaign aims to inform consumers about the company’s interior waterproofing product. Set against the backdrop of a suburban home, the ad film features India’s celebrated stars and brand ambassadors, Ranbir Kapoor and PV Sindhu conversing over who is the champion of waterproofing.
The campaign opens with Ranbir in a badminton training session with PV Sindhu for his next film but is distracted by her home interior walls which have severe damp patches and paint peel off caused by water seepage. He goes on to suggest that she try Asian Paints SmartCare Hydroloc – an interior waterproofing specialist product that can be applied on the walls effortlessly. Unlike conventional solutions, SmartCare Hydroloc can be applied directly at plaster level Bina Tod Phod. Hydroloc performs like a champion and ends up impressing PV Sindhu.
Amit Syngle, MD & CEO, Asian Paints Limited said, “Through intense research and interactions with our customers, we found that waterproofing one’s walls is a big hassle involving breakage as well, one that not everyone may be willing to undertake to fix the problem entirely. To bridge that gap, we created an interior waterproofing specialist product that is user-friendly and supremely effective. Given the revolutionary nature of this champion product, we are extremely happy to announce the association of Ranbir Kapoor & PV Sindhu for this product. We are elated they teamed up to launch our champion interior waterproofing offering – SmartCare Hydroloc.”
The campaign manages to keep the consumers glued with the fun vibe that the cast creates; further, the Kapoor-Sindhu banter manages to weave in the product’s main USP of hassle-free waterproofing in a seamless manner