Godrej L’Affaire #RespectAllBandhans adds a fresh perspective to relationships

Godrej L’Affaire

On the occasion of Raksha Bandhan, Godrej Industries Limited, through its brand-agnostic lifestyle platform – Godrej L’Affaire launched an interesting digital film #RespectAllBandhans, which encourages people to look at every relationship with love and respect.

Conceptualized by the Godrej Brand & Communications team, the film aims to foster love, dignity, and care with everyone, just like the brother-sister bond, which is celebrated on the auspicious day of Raksha Bandhan.

The sacred thread of rakhi, which symbolizes protection and care, can be extended to all relationships, which in turn will help make this world a more peaceful and beautiful place. #RespectAllBandhans is a subtle nudge to people to treat and love everyone in this world equally and not limit it to just the brother-sister relationship.

The video features Influencers such as Simone Khambatta, Shashank Sanghvi, and Actor RJ & TV Host Salil Acharya, who beautifully convey the powerful message of spreading love and respect for everyone every day.

Godrej L’Affaire #RespectAllBandhans

Speaking on the film, Sujit Patil, Vice President, and Head- Corporate Brand and Communication, Godrej Industries Limited and Associate Companies, said, “Humanity, respect, and dignity are integral to one’s nature. The new digital film #RespectAllBandhans aims to spread a message to not only pledge love and protection for our siblings on this Raksha Bandhan but also to extend this love and respect to every single person every day as they too are someone’s loved ones.  It is this goodness that will make our Nation a better place to be in”.


This video is being amplified by Business & Media Partners and Digital Content Creators who will take the pledge and spread the message.

Also read: Sujit Patil decodes Godrej’s experiential marketing strategy with L’Affaire


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