LinkedIn has expanded access to certification courses by partnering with third-party providers like IBM, Meta, and Oracle to help more users discover their certification content on LinkedIn.
This initiative on LinkedIn is driven by the 44% growth in the number of users who have added certification courses to their profile and the overall surge in the demand for upskilling to keep up with the changing landscape of B2B marketing and the uncertain macroeconomic climate.
Partnership With Third-Parties
The partnerships have been designed to amplify the already available educational units and tools dedicated to upskilling the users. LinkedIn is further expanding access to certifications by partnering with notable third-party providers including IBM, Meta, and Oracle, to help learners discover certification preparation content directly from the source and earn academic credit.
Users can build their skills and earn certifications that can be displayed on their LinkedIn profiles. The courses by third-party providers cover a range of topics such as cloud infrastructure and digital marketing. Certification providers also gain a new way to broaden the audience for their content to LinkedIn members.
Damien Carey, Senior Vice President, Oracle University, “With this partnership, millions of people will discover Oracle Cloud certifications and enhance their cloud skills with role-based learning paths. We’re excited about the continued collaboration with LinkedIn to empower more learners with expert-led digital training.”
Acquisition Of EduBrite
LinkedIn recently acquired EduBrite, a platform that specializes in creating and hosting professional certifications and assessments, further expanding the product offering to better serve the needs of certification providers.
By integrating their certification assessment engine into LinkedIn Learning, more certification providers will be able to promote, create, and extend the reach of their content, and the members will have the ability to build more in-demand skills and demonstrate their proficiency to their network and to recruiters.
Association With Microsoft
In the next couple of months, LinkedIn will partner with Microsoft’s Skills for Jobs program to create the next chapter of the global skills initiative: certificates aimed at helping workers and job-seekers transition into the digital economy.