The use of social media for keeping up with the changing weather

Shreshti Thorat
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social media weather

Social media today allows following the weather forecast thoughts and insights of thousands of meteorologists and access information all around the world. Here's how end users can leverage the medium during a crisis.

Whether the threat is from a severe thunderstorm, a flash flood, or a tornado, the public needs timely broadcasting and retrieval of warning information for these weather hazards. As mobile and smartphone technology has advanced in recent years, it has become yet another helpful technique for receiving life-saving information from these notifications. Today, social media platforms like Instagram and Twitter have risen to the top of the list of commonly utilised news outlets.

Because of the growth of social media, false or misleading weather information may drown out signals from government agencies, traditional media sources, and commercial and academic-based suppliers for users. Society emphasises the need of maintaining the quality of weather information on all public platforms while supporting new services to fulfil the public needs.

The call to action for the users is one of the most important aspects of weather forecasting account predictions and warnings. When it comes to severe weather alerts, knowing what to do and how to react quickly, safely, and responsibly is a big aspect of their education and outreach.

Also read: Snapchat personalizes Bitmojis with Weather and world effects

Accounts to follow

Certain accounts ensure that consumers get access to real-time information if they are unable to see it on television. Social media is an excellent tool for distributing this information, but there are definitely challenges.


Fact- checking practice

Using social media during severe weather might have consequences. False or intentionally misleading severe weather forecasts often make it into the mix. One of the most prominent approaches to counter misinformation is the use of professional fact-checkers to identify and label false or misleading claims.

In at least two ways, fact-checking has the potential to significantly minimise the spread and effect of misinformation. To begin, fact-checking may be used to alert users to inaccuracies. False claims are often reduced by debunking them. In the context of social media, placing warning labels on content that has been challenged by fact-checkers significantly affects sharing intentions.

Second, social media platform users utilise fact-checking to alter the chance that other users will see specific pieces of content. Using ranking algorithms to reassign information questioned by fact-checkers can significantly minimise the number of users exposed.

These forecasting accounts may observe storm damage and hail photos, which can help users not only verify the severe weather hazard but also alert individuals upstream of any potential continued severe weather threat.

Sharing & circulating Information

Social communication platforms have reshaped the communication system and become a driving force for people all over the world to rely on them for disaster and risk information. Users of social communication platforms are more than simply information consumers; they are also information creators. Users can submit situational inputs from ground zero during severe crises such as disasters using crowdsourcing technologies on social media. It entails the basic verification of an information chunk or photograph, as well as the collaborative sharing of knowledge and much more.

During disastrous events, such as natural disasters, information sharing reduces stress caused by uncertainty, offers important situational information, and teaches users how to cope with the crisis. The information intended to communicate approaching natural hazards must be fast, straightforward, and credible so that trauma survivors can interpret and respond accordingly to accomplish successful risk reduction and social media is one such platform for real-time sharing of information.

Social networking sites have evolved into risk communication channels, conveying sensitive information on approaching threats to millions of users because of their distributed character,

The numerous applications of social networking sites open the way for risk management, the transmission of official situational updates, promoting safe behaviours during crises, raising awareness and guiding the common man to reduce imminent hazards, and much more.

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