CHUPPS onboards Glad U Came as its PR and influencer marketing partner


Glad U Came will oversee the brand building, awareness and growth for CHUPPS.

The strategic PR and media relations of CHUPPS will be managed by the PR and influencer marketing agency, Glad U Came which will also create and develop innovative influencer marketing campaigns across all digital platforms and touchpoints.
Glad U Came’s goal is to design and manage the brand’s essential messaging in order to reach the right audience. A multi-agency pitch was used to win the account.

The agency will use its approach and specialized solutions to help CHUPPS, a D2C footwear brand achieve its goals. Glad U Came is a creatively focused public relations and influencer marketing agency that provides services such as celebrity gifting, celebrity engagement, and digital marketing.

Commenting on the collaboration, Maddie Amrutkar, Founder of Glad U Came, shared, “We are thrilled to announce our partnership with CHUPPS. It is one of the top 100 startups, which demonstrates the brand’s versatility. We give creative solutions through profound narrative, and we believe it is exactly what the brand requires. Glad U Came is well-known in this area for its great work, and we are thrilled to be working as a team with Chupps.”

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Talking about the brand and the collaboration with Glad U Came, Yashesh Mukhi and Gaurav Agarwal shared, “We wanted to establish a footwear brand that is not only affordable but also so comfortable that it should be known in every household. We are thrilled to have Glad U Came as our public relations partners. The agency is well-known for its goal-oriented and trustworthy approach, and we are excited to collaborate with them!”