In the last few years, many celebrity-owned brands have mushroomed in India. Recently, Deepika Padukone launched her self-care brand and Priyanka Chopra expanded her brand Anomaly’s presence to India. Social Samosa brings you a fun listicle on celebrity-owned brands.
After a few celebrity-owned brands like Katrina Kaif’s Kay beauty with Nykaa and HRX by Hrithik Roshan have proven to be tremendous successes, more celebrities are now looking to launch their own businesses.
Bollywood celebrities have backed several start-ups and businesses, too. To mention a few, Deepika has invested in Epigamia and Nua, Akshay Kumar in GOQii, and Ayushmann Khurrana in The Man Company. Several of them turned out to be successful business moves and now many celebrities have launched their own brands.
Often, what the star stands for and resonates with, becomes the communication strategy. For example, Deepika Padukone has always been heard talking about self-care and advocating for mental health, which is reflected in her newly launched brand 82°E and its campaign.
Priyanka Chopra, on the other hand, is often seen embracing her hair and talking about her hair care routine. She recently introduced her haircare line Anomaly Haircare in India.
Actor and entrepreneur Alia Bhatt has always had a kind demeanor, which is reflected in her sustainable and conscious apparel brand for children, Ed-a-mamma. In a span of two years, the label has already established itself as a key player in the space.
In 2021, Bollywood couple Genelia and Riteish Deshmukh launched Imagine Meats, a plant-based meat company.
These celebrities are not the only ones to have donned the entrepreneur hat. Here are a few brands that have been recently launched in the past few years.